{"id":549,"date":"2015-06-01T21:42:57","date_gmt":"2015-06-01T19:42:57","guid":{"rendered":"https:\/\/nowall-innovation.com\/wp\/?p=178"},"modified":"2019-04-09T19:38:04","modified_gmt":"2019-04-09T17:38:04","slug":"comment-augmenter-la-valeur-de-votre-entreprise","status":"publish","type":"post","link":"https:\/\/nowall-innovation.com\/wp\/comment-augmenter-la-valeur-de-votre-entreprise\/","title":{"rendered":"Comment augmenter la valeur de votre entreprise?"},"content":{"rendered":"<p><strong>Selon la typologie de l\u2019entreprise, il est plus ou moins difficile d\u2019en d\u00e9terminer sa valeur. Quels sont les crit\u00e8res pr\u00e9pond\u00e9rants qui contribuent \u00e0 cette valeur ? Sur lesquels de ces crit\u00e8res pouvez-vous agir efficacement ? Autant de questions qui sont abord\u00e9es dans cet article.<\/strong><!--more--><\/p>\n<p>La question de la valeur de l\u2019entreprise se pose dans plusieurs circonstances :<\/p>\n<ul>\n<li>Quand on cr\u00e9e une activit\u00e9, on y projette une certaine valeur, qui \u00e9voluera dans le temps, en fonction des objectifs atteints ou non.<\/li>\n<li>Quand on souhaite ouvrir son capital \u00e0 un nouvel associ\u00e9, \u00e0 un nouvel investisseur : sa part sociale d\u00e9pend de son apport et de la valeur estim\u00e9e de la soci\u00e9t\u00e9.<\/li>\n<li>Quand on souhaite c\u00e9der son activit\u00e9<\/li>\n<li>Quand on reprend une activit\u00e9<\/li>\n<\/ul>\n<p>La plupart du temps, les transactions se concentrent sur le chiffre d\u2019affaires, le r\u00e9sultat d\u2019exploitation, le flux de tr\u00e9sorerie, l\u2019\u00e9tat des investissements, les clients\u2026Nous ne rentrerons pas dans ces crit\u00e8res, qui de fait sont li\u00e9s \u00e0 l\u2019activit\u00e9 au long cours de l\u2019entreprise. Ils limitent la vision de l\u2019entreprise \u00e0 son activit\u00e9 pass\u00e9e et ne mettent pas en lumi\u00e8re son \u00e9volution future.<\/p>\n<p>Pour mat\u00e9rialiser le futur, il est conseill\u00e9 de faire fructifier le capital immat\u00e9riel de l\u2019entreprise, \u00e0 savoir d\u00e9velopper des produits ou proc\u00e9d\u00e9s pouvant \u00eatre brevet\u00e9s, ma\u00eetriser des barri\u00e8res \u00e0 l\u2019entr\u00e9e sur son march\u00e9 (secret de fabrication par exemple), d\u00e9velopper son image de marque, mettre en avant les d\u00e9veloppements informatiques propres \u00e0 l\u2019entreprise, son site web ou ses applications le cas \u00e9ch\u00e9ant.<\/p>\n<p>Tous ces actifs, puisque c\u2019est bien de cela dont il s\u2019agit, sont autant de valeurs \u00e0 consid\u00e9rer.<\/p>\n<p>Exemple : une entreprise \u0153uvrant dans l\u2019outillage, ayant une excellente image de marque, disposant de brevets sur ses produits phares, et r\u00e9alisant un chiffre d\u2019affaires de 10 millions d\u2019euros peut \u00eatre mieux valoris\u00e9e que son homologue (m\u00eame chiffre d\u2019affaires et b\u00e9n\u00e9fice) dont la marque manque de notori\u00e9t\u00e9 et dont les produits ne sont pas prot\u00e9g\u00e9s.<\/p>\n<p>Il est donc important de se pencher sur ces brevets, marques, logiciels, sites web ou applications et d\u2019en estimer la valeur, puisque ce sont eux qui seront en bonne partie garants du capital de croissance de l\u2019entreprise.<\/p>\n<p>Alors comment peut-on \u00e9valuer ces actifs au plus juste, de fa\u00e7on indiscutable? Quels crit\u00e8res sont \u00e0 consid\u00e9rer dans leur \u00e9valuation ?<\/p>\n<h3>Les crit\u00e8res d\u2019\u00e9valuation<\/h3>\n<p>Voici les crit\u00e8res que je suis amen\u00e9e \u00e0 consid\u00e9rer lorsque j\u2019effectue ce type d\u2019\u00e9valuation. Bien entendu, chaque brevet, marque, logiciel\u2026 est sp\u00e9cifique et donc, chaque \u00e9valuation est unique.<\/p>\n<p>Prenant partie d\u2019un capital d\u2019\u00e9volution pour des revenus futurs, je retiens le plus souvent une approche \u00ab par les revenus \u00bb plut\u00f4t que \u00ab par les co\u00fbts \u00bb. En effet, l\u2019approche du co\u00fbt de remplacement se r\u00e9v\u00e8le peu pertinente (elle ne prend pas en compte le march\u00e9) et l\u2019approche par analogie avec des transactions similaires est dans la majorit\u00e9 des cas non applicable faute de donn\u00e9es.<\/p>\n<p>De ce fait, les crit\u00e8res principaux que nous consid\u00e9rons lors d\u2019une \u00e9valuation financi\u00e8re sont les suivants:<\/p>\n<h5>L\u2019actif et ses aspects techniques et fonctionnels<\/h5>\n<ul>\n<li>La nature : application, logiciel, brevet, marque\u2026<\/li>\n<li>L\u2019\u00e9tat de l\u2019art<\/li>\n<li>Les co\u00fbts de d\u00e9veloppement et ressources associ\u00e9es<\/li>\n<li>Les fonctionnalit\u00e9s propos\u00e9es<\/li>\n<\/ul>\n<h5>Le mode de protection des droits et la force de cette protection (barri\u00e8res \u00e0 l\u2019entr\u00e9e)<\/h5>\n<ul>\n<li>Nature (droit d\u2019auteur, brevet, marque\u2026), qualit\u00e9, anciennet\u00e9, zone g\u00e9ographique couverte, force face aux risques de contrefa\u00e7on et copie<\/li>\n<\/ul>\n<h5>Le march\u00e9<\/h5>\n<ul>\n<li>Qui sont les soci\u00e9t\u00e9s et produits directement ou indirectement concurrents?<\/li>\n<li>Quels sont les principaux axes de diff\u00e9renciation?<\/li>\n<li>Quel est le mod\u00e8le d\u2019affaire ?<\/li>\n<li>Strat\u00e9gie marketing (politique tarifaire, distribution, segmentation du march\u00e9, communication)<\/li>\n<li>Part de march\u00e9 et \u00e9tendue du march\u00e9<\/li>\n<\/ul>\n<h5>Le chiffre d\u2019affaires attendu pour la dur\u00e9e de vie restante, les marges associ\u00e9es<\/h5>\n<ul>\n<li>Ventes pass\u00e9es (directes, maintenance, licences\u2026)<\/li>\n<li>Prix<\/li>\n<li>Dur\u00e9e de vie estim\u00e9e<\/li>\n<li>Estimation des ventes futures (volumes)<\/li>\n<li>Vitesse et mode de p\u00e9n\u00e9tration du march\u00e9<\/li>\n<li>Courbe des ventes<\/li>\n<li>Co\u00fbts associ\u00e9s (directs et indirects, tels que la maintenance)<\/li>\n<\/ul>\n<h5>Les risques li\u00e9s \u00e0 l\u2019exploitation et les ratios, augmentant ou r\u00e9duisant la valeur<\/h5>\n<ul>\n<li>contribution des droits d\u2019exploitation \u00e0 la r\u00e9alisation de la marge<\/li>\n<li>D\u00e9valuation \u00e9ventuelle \u00e0 consid\u00e9rer<\/li>\n<li>Risques de copies, contrefa\u00e7ons, litiges<\/li>\n<li>Fid\u00e9lisation des inventeurs du produit ou proc\u00e9d\u00e9, ou d\u00e9veloppeurs dans le cas de logiciels<\/li>\n<li>Risques habituels li\u00e9s \u00e0 l\u2019exploitation<\/li>\n<\/ul>\n<h3>Conclusion<\/h3>\n<p>Une fois tous ces param\u00e8tres pass\u00e9s en revue, des sc\u00e9narios d\u2019exploitation sont dress\u00e9s et ce sont eux qui permettent d\u2019argumenter de la valeur de ces actifs en termes de potentiel de d\u00e9veloppement pour l\u2019entreprise.<\/p>\n<p>Il est donc essentiel au cours de votre activit\u00e9 de capitaliser vos connaissances et vos d\u00e9veloppements, sous forme de droits de propri\u00e9t\u00e9 et d\u2019exploitation, ou encore de secret lorsque c\u2019est possible, afin de :<\/p>\n<ul>\n<li>mat\u00e9rialiser la valeur que vous produisez,<\/li>\n<li>s\u00e9curiser l\u2019exploitation<\/li>\n<li>p\u00e9renniser votre d\u00e9veloppement \u00e9conomique.<\/li>\n<\/ul>\n<p style=\"text-align: right;\"><a href=\"https:\/\/nowall-innovation.com\/wp\/fr\/valorisation-financiere-de-la-propriete-intellectuelle\/\">En savoir plus sur la valorisation financi\u00e8re de la propri\u00e9t\u00e9 intellectuelle de l&rsquo;entreprise?<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selon la typologie de l\u2019entreprise, il est plus ou moins difficile d\u2019en d\u00e9terminer sa valeur. Quels sont les crit\u00e8res pr\u00e9pond\u00e9rants qui contribuent \u00e0 cette valeur ? Sur lesquels de ces crit\u00e8res pouvez-vous agir efficacement ? Autant de questions qui sont abord\u00e9es dans cet article.<\/p>\n","protected":false},"author":1,"featured_media":1799,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[23],"tags":[672,572,512,337,448,345,402,704,347,363],"class_list":["post-549","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nos-publications-fr","tag-apport-en-nature-fr","tag-capital-fr","tag-evaluation-fr","tag-evaluation-financiere-fr","tag-propriete-industrielle-fr","tag-propriete-intellectuelle-fr","tag-valeur-fr","tag-valeur-entreprise-fr","tag-valorisation-fr","tag-valorisation-financiere-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment augmenter la valeur de votre entreprise? - Nowall innovation<\/title>\n<meta name=\"description\" content=\"Quels sont les crit\u00e8res pr\u00e9pond\u00e9rants qui contribuent \u00e0 la valeur de votre entreprise? 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