{"id":2738,"date":"2019-12-03T11:15:02","date_gmt":"2019-12-03T10:15:02","guid":{"rendered":"https:\/\/nowall-innovation.com\/wp\/?p=2738"},"modified":"2019-12-03T11:16:16","modified_gmt":"2019-12-03T10:16:16","slug":"peut-on-reussir-sans-lever-de-fonds","status":"publish","type":"post","link":"https:\/\/nowall-innovation.com\/wp\/peut-on-reussir-sans-lever-de-fonds\/","title":{"rendered":"Peut-on r\u00e9ussir sans lever de fonds ?"},"content":{"rendered":"\n

Interview de Sylvie Gamet pour le blog French IoT du groupe La Poste, publi\u00e9e le 2\/12\/2019<\/a><\/em><\/p>\n\n\n\n

Selon le barom\u00e8tre annuel du cabinet In Extenso Innovation Croissance, les start-up fran\u00e7aises ont lev\u00e9 pour 3,4 milliards d\u2019euros de fonds en 2018. Ce montant record, en constante augmentation depuis quelques ann\u00e9es, fait-il de l\u2019investissement ext\u00e9rieur un imp\u00e9ratif pour la croissance des jeunes pousses ?<\/strong><\/p>\n\n\n\n

Sylvie Gamet, fondatrice de Nowall Innovation<\/a> et sp\u00e9cialis\u00e9e en valorisation des actifs immat\u00e9riels, nous livre son \u00e9clairage sur le sujet.<\/p>\n\n\n\n

French IoT : De quoi parle-t-on quand on \u00e9voque la lev\u00e9e de fonds ?<\/strong><\/p>\n\n\n\n

Sylvie Gamet : <\/strong>Il s\u2019agit d\u2019une expression qui recouvre plusieurs r\u00e9alit\u00e9s. Certains parlent de lev\u00e9e de fonds d\u00e8s qu\u2019un business angel entre au capital de leur soci\u00e9t\u00e9. \u00c0 ce niveau, il s\u2019agit, selon moi, plus d\u2019un \u00ab buzzword \u00bb que d\u2019un v\u00e9ritable tour de table. La lev\u00e9e de fonds d\u00e9signe plut\u00f4t un stade avanc\u00e9 d\u2019investissement avec l\u2019arriv\u00e9e de structures importantes comme les fonds de venture capital. C\u2019est une \u00e9tape qui consiste, pour une start-up en forte croissance, \u00e0 se donner les moyens de poursuivre son d\u00e9veloppement. Et, dans certains domaines d\u2019activit\u00e9, elles peuvent difficilement s\u2019en passer.<\/p>\n\n\n\n

\u00ab Sur des business classiques comme le logiciel, la lev\u00e9e de fonds n\u2019a rien d\u2019obligatoire \u00bb
<\/strong><\/h2>\n\n\n\n

Fr.IoT : Justement, dans quels secteurs la lev\u00e9e de fonds est-elle une \u00e9tape incontournable ?<\/strong><\/p>\n\n\n\n

S.G. :<\/strong> De mani\u00e8re g\u00e9n\u00e9rale, une start-up doit lever des fonds lorsqu\u2019elle op\u00e8re dans un domaine o\u00f9 il y a d\u2019importants investissements \u00e0 r\u00e9aliser, o\u00f9 la recherche et le d\u00e9veloppement tiennent une place capitale et o\u00f9 il faut produire du hardware. Cela peut aussi \u00eatre le cas d\u2019entreprises qui doivent tr\u00e8s vite entrer sur le march\u00e9 international afin de trouver de nouveaux d\u00e9bouch\u00e9s. Enfin, lorsque l\u2019on travaille sur un march\u00e9 o\u00f9 la dur\u00e9e de vie des produits n\u2019exc\u00e8de pas deux \u00e0 trois ans, il faut parfois alimenter la machine pour ne pas se faire oublier des consommateurs.
<\/strong><\/p>\n\n\n\n

Fr.IoT : Certaines start-up peuvent donc r\u00e9ussir sans ce m\u00e9canisme ?<\/strong><\/p>\n\n\n\n

S.G. :<\/strong> Bien \u00e9videmment. Sur des business classiques comme le logiciel, par exemple, la lev\u00e9e de fonds n\u2019a rien d\u2019un passage oblig\u00e9, m\u00eame si elle est parfois pr\u00e9sent\u00e9e comme telle. L\u2019\u00e9conomie digitale et l\u2019hyper-croissance qui va parfois avec ont chang\u00e9 notre fa\u00e7on de voir les choses, alors que pour une start-up comme pour une PME traditionnelle, l\u2019enjeu est souvent le m\u00eame : cr\u00e9er des emplois, vendre son savoir-faire et g\u00e9n\u00e9rer du chiffre d\u2019affaires. Une jeune pousse de l\u2019innovation peut tout \u00e0 fait se d\u00e9velopper ainsi. Il ne faut d\u2019ailleurs pas oublier que c\u2019est comme cela, loin des croissances exponentielles, que se sont construits les grands groupes.<\/p>\n\n\n\n

\u00ab La lev\u00e9e de fonds prend beaucoup de temps et d\u2019\u00e9nergie, ce que les entrepreneurs oublient parfois \u00bb
<\/strong><\/h2>\n\n\n\n

Fr.IoT : Qu\u2019est-ce qui motive un entrepreneur qui fait ce choix ?<\/strong><\/p>\n\n\n\n

S.G. :<\/strong> Quand l\u2019un de mes clients en vient au sujet de la lev\u00e9e de fonds, mes questions restent les m\u00eames : En avez-vous besoin ? Qu\u2019\u00eates-vous pr\u00eat \u00e0 abandonner en contrepartie ? C\u2019est souvent la cl\u00e9 du probl\u00e8me. Certains sont tent\u00e9s de le faire parce que c\u2019est un sujet dont ils entendent parler, alors qu\u2019il y a d\u2019abord un enjeu d\u2019utilit\u00e9. Les entrepreneurs qui se passent de lev\u00e9e de fonds s\u2019inscrivent souvent dans un parcours diff\u00e9rent, veulent pr\u00e9server une ind\u00e9pendance qui sera forc\u00e9ment limit\u00e9e par l\u2019arriv\u00e9e d\u2019investisseurs.<\/p>\n\n\n\n

Le cas de la banque en ligne Bunq est int\u00e9ressant de ce point de vue. Certes, le fondateur Ali Niknam avait beaucoup d\u2019argent personnel pour financer son projet, mais le mod\u00e8le sur lequel s\u2019est construite cette banque, en r\u00e9action \u00e0 la crise de 2008, lui impose de limiter les apports ext\u00e9rieurs pour pr\u00e9server la garantie d\u2019\u00e9thique qu\u2019elle fournit \u00e0 son client.<\/p>\n\n\n\n

Fr.IoT : Que gagne une start-up qui ne l\u00e8ve pas de fonds ?<\/strong><\/p>\n\n\n\n

S.G. :<\/strong> Au-del\u00e0 de cette question de l\u2019ind\u00e9pendance que nous \u00e9voquions plus haut, il y a un enjeu temporel. R\u00e9aliser une lev\u00e9e de fonds prend beaucoup d\u2019heures et d\u2019\u00e9nergie, des param\u00e8tres que les entrepreneurs ne prennent pas toujours en compte avant de se lancer. Si vous voulez mettre votre business en sommeil pendant six mois pour faire un tour de table, il faut que l\u2019enjeu soit vital pour l\u2019entreprise, sinon vous \u00eates s\u00fbr de perdre sur tous les tableaux.<\/p>\n\n\n\n

Rien n\u2019emp\u00eache de ramener la start-up \u00e0 ce qu\u2019elle est au d\u00e9part\u00a0: une entreprise qui doit r\u00e9fl\u00e9chir \u00e0 son mod\u00e8le, cr\u00e9er des emplois, des actifs et se projeter avant de penser \u00e0 d\u00e9nicher des investisseurs. Car la vraie diff\u00e9rence entre une start-up qui l\u00e8ve des fonds et une autre qui travaille \u00e0 son succ\u00e8s en s\u2019autofinan\u00e7ant r\u00e9side souvent dans l\u2019opportunit\u00e9, qui ne se pr\u00e9sente pas toujours et qu\u2019il faut savoir saisir \u00e0 bon escient.<\/p>\n","protected":false},"excerpt":{"rendered":"

Interview de Sylvie Gamet pour le blog French IoT du groupe La Poste, publi\u00e9e le 2\/12\/2019 Selon le barom\u00e8tre annuel du cabinet In Extenso Innovation Croissance, les start-up fran\u00e7aises ont lev\u00e9 pour 3,4 milliards d\u2019euros de fonds en 2018. Ce montant record, en constante augmentation depuis quelques ann\u00e9es, fait-il de l\u2019investissement ext\u00e9rieur un imp\u00e9ratif pour […]<\/p>\n","protected":false},"author":1,"featured_media":2739,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[61],"tags":[616,458],"class_list":["post-2738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites-fr","tag-iot-fr","tag-start-up-fr"],"yoast_head":"\nPeut-on r\u00e9ussir sans lever de fonds ? - Nowall innovation<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/nowall-innovation.com\/wp\/peut-on-reussir-sans-lever-de-fonds\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Peut-on r\u00e9ussir sans lever de fonds ? - Nowall innovation\" \/>\n<meta property=\"og:description\" content=\"Interview de Sylvie Gamet pour le blog French IoT du groupe La Poste, publi\u00e9e le 2\/12\/2019 Selon le barom\u00e8tre annuel du cabinet In Extenso Innovation Croissance, les start-up fran\u00e7aises ont lev\u00e9 pour 3,4 milliards d\u2019euros de fonds en 2018. Ce montant record, en constante augmentation depuis quelques ann\u00e9es, fait-il de l\u2019investissement ext\u00e9rieur un imp\u00e9ratif pour […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/nowall-innovation.com\/wp\/peut-on-reussir-sans-lever-de-fonds\/\" \/>\n<meta property=\"og:site_name\" content=\"Nowall innovation\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nowallinnovation\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-03T10:15:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-12-03T10:16:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/nowall-innovation.com\/wp\/wp-content\/uploads\/2019\/12\/French-IoT-Peut-on-r\u00e9ussir-sans-lever-de-fonds-1000x500.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sylvie GAMET\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sylvie_gamet\" \/>\n<meta name=\"twitter:site\" content=\"@sylvie_gamet\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sylvie GAMET\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/nowall-innovation.com\/wp\/peut-on-reussir-sans-lever-de-fonds\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/nowall-innovation.com\/wp\/peut-on-reussir-sans-lever-de-fonds\/\"},\"author\":{\"name\":\"Sylvie GAMET\",\"@id\":\"https:\/\/nowall-innovation.com\/wp\/#\/schema\/person\/0a7b746bc30d36d38a7404a1fd9d170b\"},\"headline\":\"Peut-on r\u00e9ussir sans lever de fonds ?\",\"datePublished\":\"2019-12-03T10:15:02+00:00\",\"dateModified\":\"2019-12-03T10:16:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/nowall-innovation.com\/wp\/peut-on-reussir-sans-lever-de-fonds\/\"},\"wordCount\":922,\"publisher\":{\"@id\":\"https:\/\/nowall-innovation.com\/wp\/#organization\"},\"image\":{\"@id\":\"https:\/\/nowall-innovation.com\/wp\/peut-on-reussir-sans-lever-de-fonds\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/nowall-innovation.com\/wp\/wp-content\/uploads\/2019\/12\/French-IoT-Peut-on-r\u00e9ussir-sans-lever-de-fonds-1000x500.jpg\",\"keywords\":[\"IoT\",\"start-up\"],\"articleSection\":[\"Actualit\u00e9s\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/nowall-innovation.com\/wp\/peut-on-reussir-sans-lever-de-fonds\/\",\"url\":\"https:\/\/nowall-innovation.com\/wp\/peut-on-reussir-sans-lever-de-fonds\/\",\"name\":\"Peut-on r\u00e9ussir sans lever de fonds ? 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