{"id":1051,"date":"2016-10-05T15:16:02","date_gmt":"2016-10-05T13:16:02","guid":{"rendered":"https:\/\/nowall-innovation.com\/wp\/?p=1051"},"modified":"2019-02-15T13:37:26","modified_gmt":"2019-02-15T12:37:26","slug":"open-innovation-pme","status":"publish","type":"post","link":"https:\/\/nowall-innovation.com\/wp\/open-innovation-pme\/","title":{"rendered":"Et si l\u2019open innovation n\u2019\u00e9tait pas r\u00e9serv\u00e9e qu\u2019aux grands\u00a0?"},"content":{"rendered":"<h2><strong>Qu\u2019est-ce que l\u2019open innovation, bri\u00e8vement\u00a0?<\/strong><\/h2>\n<p>L\u2019open innovation, ou innovation ouverte, est une strat\u00e9gie de d\u00e9veloppement de projets innovants qui associe dans la r\u00e9flexion, l\u2019id\u00e9ation, la conception et m\u00eame l\u2019exploitation, des <strong>parties prenantes ext\u00e9rieures \u00e0 l\u2019entreprise<\/strong>. Ces parties prenantes peuvent \u00eatre\u00a0:<!--more--><\/p>\n<ul>\n<li>Les clients,<\/li>\n<li>Les fournisseurs,<\/li>\n<li>Les partenaires,<\/li>\n<li>L\u2019\u00e9cosyst\u00e8me,<\/li>\n<li>Les riverains,<\/li>\n<li>Les collectivit\u00e9s locales,<\/li>\n<li>etc.<\/li>\n<\/ul>\n<p>De ce fait, l\u2019approche est tr\u00e8s similaire aux strat\u00e9gies mises en \u0153uvre pour mettre en place la responsabilit\u00e9 sociale de l\u2019entreprise et s\u2019engager dans une d\u00e9marche de d\u00e9veloppement durable. Seulement ici, le th\u00e8me central est l\u2019innovation, qui autant que possible, b\u00e9n\u00e9ficie \u00e0 tous. Il s\u2019agit d\u2019une d\u00e9marche vertueuse menant \u00e0 <strong>l\u2019innovation responsable\u00a0!<\/strong><\/p>\n<h2><strong>B\u00e9n\u00e9fice pour les PME<\/strong><\/h2>\n<p>Une PME n\u2019ira peut-\u00eatre pas calquer les d\u00e9marches des grands groupes en mettant en place des concours, des hackathons, et autres op\u00e9rations qui rel\u00e8vent souvent plus d\u2019une strat\u00e9gie de communication que d\u2019une r\u00e9elle strat\u00e9gie de d\u00e9veloppement.<\/p>\n<p>L\u2019enjeu pour les PME se joue \u00e0 court et moyen terme. Les risques sont donc plus mesur\u00e9s.<\/p>\n<p>Alors, il s\u2019agira alors davantage de\u00a0:<\/p>\n<ul>\n<li>mettre en place de r\u00e9els partenariats \u00e0 valeur ajout\u00e9e, et les faire vivre<\/li>\n<li>int\u00e9grer de nouvelles technologies issues d\u2019autres entit\u00e9s, en n\u00e9gociant des licences par exemple<\/li>\n<li>inclure les clients, fournisseurs et partenaires dans la conception de nouveaux produits ou services, qui r\u00e9pondent \u00e0 de r\u00e9els besoins. Cela implique de mieux conna\u00eetre ces personnes, ces entreprises, de comprendre leurs enjeux, de nouer une relation plus profonde avec elles.<\/li>\n<li>employer pour ce faire, des outils adapt\u00e9s, dont les outils digitaux<\/li>\n<li>mettre en place une strat\u00e9gie de transfert de technologie \u00e0 l\u2019international, etc.<\/li>\n<\/ul>\n<p>Cela peut para\u00eetre ambitieux\u00a0! Une d\u00e9marche progressive est possible et surtout recommand\u00e9e. On ne peut tout mener de front avec des moyens qui restent g\u00e9n\u00e9ralement limit\u00e9s et une culture d\u2019entreprise qui doit s\u2019adapter \u00e0 un nouveau mode de pens\u00e9e.<\/p>\n<h2><strong>Ne pas perdre de vue l\u2019objectif<\/strong><\/h2>\n<p>Une PME qui cherche \u00e0 innover a un but concret et quantifiable\u00a0: celui <strong>d\u2019augmenter son chiffre d\u2019affaires, d\u2019\u00eatre plus rentable et d\u2019assurer la p\u00e9rennit\u00e9 de son activit\u00e9 \u00e0 moyen et \u00e0 long terme<\/strong>.<br \/>\nToutes les d\u00e9cisions doivent \u00eatre prises \u00e0 cette lumi\u00e8re. Il est aussi primordial de mesurer les risques de fa\u00e7on objective, et de s\u2019en pr\u00e9munir en :<\/p>\n<ul>\n<li>cadrant pr\u00e9cis\u00e9ment les actions, les partenariats<\/li>\n<li>validant rapidement le potentiel des projets jug\u00e9s int\u00e9ressants,<\/li>\n<li>\u00e9quilibrant passion et raison\u00a0! C\u2019est-\u00e0-dire en limitant l\u2019affect qui s\u2019installe in\u00e9vitablement quand un projet tient particuli\u00e8rement \u00e0 c\u0153ur (m\u00eame si tous les indicateurs tendent \u00e0 montrer qu\u2019il n\u2019est pas viable, ou alors surdimensionn\u00e9)<\/li>\n<\/ul>\n<h2><strong>Une d\u00e9marche progressive\u00a0<\/strong><\/h2>\n<p>Id\u00e9alement, les PME peuvent en premier lieu\u00a0<strong>se rapprocher davantage de leurs clients<\/strong> afin de mieux les comprendre, de les \u00e9couter, de les fid\u00e9liser. L\u2019objectif ici est d\u2019\u00eatre davantage dans une\u00a0<strong>dynamique d\u2019offres qui r\u00e9pondent aux besoins pr\u00e9cis des clients actuels ou d\u2019autres cibles de clients.<\/strong><\/p>\n<p><strong>Une seconde \u00e9tape peut \u00eatre l\u2019internationalisation<\/strong>, en d\u00e9passant son march\u00e9 local ou historique. Plusieurs solutions existent pour une mise en \u0153uvre efficace\u00a0: les partenariats et\/ou une strat\u00e9gie digitale adapt\u00e9e.<\/p>\n<p>Rien qu\u2019en exploitant ces deux premiers leviers, <strong>les PME peuvent avancer sereinement sans se transformer de mani\u00e8re r\u00e9volutionnaire (et douloureuse)<\/strong>.<\/p>\n<p>Enfin, pour optimiser ses efforts, la<a href=\"https:\/\/nowall-innovation.com\/wp\/fr\/partenariats-open-innovation\/\"><strong>\u00a0valorisation de la propri\u00e9t\u00e9 intellectuelle<\/strong><\/a>\u00a0est une strat\u00e9gie maline et digne d\u2019int\u00e9r\u00eat\u00a0!<br \/>\nQuand une nouvelle offre voit le jour, il faut la prot\u00e9ger autant que possible, en s\u2019appuyant sur diff\u00e9rents outils juridiques comme le secret, le d\u00e9p\u00f4t de brevet ou encore les droits d\u2019auteur. Ces pratiques cristallisent la valeur des cr\u00e9ations de l\u2019esprit, favorisent et s\u00e9curisent les tractations avec des tiers.<\/p>\n<p>&nbsp;<\/p>\n<h2><strong>Gagnez du temps\u00a0! Pas d\u2019improvisation\u00a0!<\/strong><\/h2>\n<p>Mettre en place une strat\u00e9gie d\u2018innovation n\u00e9cessite de progresser de fa\u00e7on assur\u00e9e, en employant les bonnes m\u00e9thodes, sans perdre de temps. Ainsi, il est recommand\u00e9 de s\u2019appuyer sur des ressources form\u00e9es, expertes de ces d\u00e9marches et donc, de ne pas improviser en pla\u00e7ant cette strat\u00e9gie dans les mains d\u2019un stagiaire ou d\u2019un employ\u00e9 qui ne serait pas form\u00e9 \u00e0 cela. En effet, il s\u2019agit<strong> d\u2019allier constamment les probl\u00e9matiques techniques, commerciales, financi\u00e8res, humaines et juridiques<\/strong>. L\u2019improvisation n\u2019a pas sa place, \u00e0 moins de disposer de temps. <strong>C\u2019est le premier risque \u00e0 lever.<\/strong><\/p>\n<p><strong>Pour accompagner les TPE et PME dans leur d\u00e9marche d\u2019innovation, Nowall Innovation propose\u00a0<\/strong>par exemple une solution tr\u00e8s flexible consistant \u00e0<strong>\u00a0mettre \u00e0 leur disposition un\u00a0<a href=\"https:\/\/nowall-innovation.com\/wp\/fr\/responsable-innovation-a-temps-partage\/\">responsable innovation \u00e0 temps partag\u00e9<\/a>, en mesure de proposer et valider rapidement des voies de d\u00e9veloppement ad\u00e9quates. <\/strong>C\u2019est une ressource experte et flexible.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Discutons de votre probl\u00e9matique !<\/strong><\/p>\n<p><strong>Contact :<br \/>\nSylvie GAMET, Pr\u00e9sidente de\u00a0<a href=\"http:\/\/www.nowall-innovation.com\/\">Nowall Innovation<\/a><br \/>\n<\/strong><em>contact (at) nowall-innovation.com<\/em><\/p>\n<p><a href=\"http:\/\/nowall-innovation.com\/\">Nowall Innovation<\/a>\u00a0aide les PME dans la p\u00e9rennisation et le d\u00e9veloppement de leur activit\u00e9 par l\u2019innovation et les partenariats. A la cl\u00e9, un accompagnement pragmatique et op\u00e9rationnel en mati\u00e8re de strat\u00e9gie et de pilotage de projets innovants.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Qu\u2019est-ce que l\u2019open innovation, bri\u00e8vement\u00a0? L\u2019open innovation, ou innovation ouverte, est une strat\u00e9gie de d\u00e9veloppement de projets innovants qui associe dans la r\u00e9flexion, l\u2019id\u00e9ation, la conception et m\u00eame l\u2019exploitation, des parties prenantes ext\u00e9rieures \u00e0 l\u2019entreprise. Ces parties prenantes peuvent \u00eatre\u00a0:<\/p>\n","protected":false},"author":6,"featured_media":966,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[23],"tags":[353,378,550,412,592,490],"class_list":["post-1051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nos-publications-fr","tag-innovation-fr","tag-open-innovation-fr","tag-partenariat-fr","tag-pme-fr","tag-responsable-innovation-a-temps-partage-fr","tag-strategie-fr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Et si l\u2019open innovation n\u2019\u00e9tait pas r\u00e9serv\u00e9e qu\u2019aux grands\u00a0? - Nowall innovation<\/title>\n<meta name=\"description\" content=\"Qu&#039;est-ce que l&#039;open innovation? 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